To achieve gender parity in pay, current estimates show that women will have to wait until 2221—for another 202 years
shows that it also affects young girls who are not yet in the labor market. On the International Day of the Girl, it is timely to reflect on the effects of pay equity on our next generations.
Billboard featuring photographs from the campaign in the heart of Times Square, located at 1535 Broadway between 45th and 46th Streets above the Marriot Marquis.“We’re launching with creative called ‘The Moment’ featuring the children of Citi colleagues and their reactions to learning about the gender pay gap for the first time in order to spark a broader conversation,” says Carla Hassan, Citi’s Chief Brand Officer. The global bank with presence in over 100 countries became the first U.S.
Behind the scenes of the campaign, produced by Publicis North America and directed and photographed by Kelia Anne MacCluskey“Many of us are jaded by the reality that women are paid less than men. Children, however, have a fresh perspective. The campaign videos and photos are meant to serve as a reminder to never be complacent in the face of inequality, and to push for a faster rate of change,” says Hassan.
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