How an investor who works with young athletes like Joe Burrow and Trae Young advises them on how to grow their wealth
Athletes have backed about half of the firm's roughly $140 million in investments since 2018.
He founded in 2018 the company, Patricof Co. The firm has invested roughly $140 million so far. About half of each $10 million to $20 million deal has been backed by athlete clients. The rest comes from top-tier funds, company partners, a group of family offices and high net-worth individuals, and Patricof himself.
The firm has exited three of its 23 investments, including one in Cholula that brought in about a 3x return, according to the company. Patricof Co. has invested in the food and beverage, travel, and evenPatricof said working with younger athletes also makes sense for brands, which want long-term deals with relevant and successful players. He said his firm gets more room to invest in those companies because of his younger client base.
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