Sergio Hudson, Kika Vargas, and La Ligne are remixing fall layers with vibrant capsules of more than 100 pieces.
they simply had to have. Mine was Erin Fetherson, 2007, when I was adamant a heart-shaped tote bag should replace my backpack. For designer Sergio Hudson, the 2011 link-up with Missoni was. "We stalked every Target in the states surrounding my state to get every part from the home, the clothing, the children’s clothes—it was an amazing collaboration," he tells me. "And I always said, if I get the opportunity, I would love to do that.
Hudson's opportunity has arrived. Target has selected three fashion insider-beloved brands—La Ligne, Kika Vargas, and Sergio Hudson—for their fall 2022 designer collaboration. Pieces from all three collections will be $70 or less, and will become available to shop in Target stores and onThe aesthetics are vastly different from capsule to capsule.
"One of the reasons guests love shopping at Target is because of our focus on style—and our ability to deliver that style at incredibly affordable prices," Jill Sando, executive vice president and chief merchandising officer at Target, said in a press release. "Our newest collaboration [...] is a celebration of style, and we know our guests will love this collection of trend-forward pieces that reflect each designer’s distinct, diverse perspective on fashion.
For Vargas, it's a close connection to the heart of an industry based thousands of miles from her brand's operations. "This kind of collection really gets you so much closer to the fashion industry core," she explains. "Latin America can sometimes feel kind of separate, which has its ups as well. It’s nice to be in our part of the world and have all that warmth and color, but these collaborations give us as a whole, as Colombia, such great exposure.
It only takes looking back at the list of past brands who've gotten their Target badge to understand its significance for an emerging designer: Jason Wu, Proenza Schouler, Anna Sui, Victoria Beckham. "Some of the greats have done it, and I’m glad to walk in their footsteps," Hudson says, "And to tread new footsteps for people to come after is an amazing honor."Halie LeSavage is a New York City-based writer and editor for Bazaar.
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