Science-led, plant-powered skincare; created by cousins and hailing from California
Youth To The People, a vegan and cruelty-free skincare brand that aims to support women and make a difference to the earth without greenwashingEach superfood-rich formula marries nature with science to fuel skin with antioxidants, vitamins and nutrientsWho is it?
From there, their grandma spied a need for skincare in California, with what Gonzalez labels as “skincare innovation” primarily happening in Europe. Their grandma began distributing German skincare in California – giving birth to seven children in the meantime – before going on to sell her belongings, flying to Germany, and beginning her own skincare line.
Cloyes and Gonzalez use their family’s history of strong women to motivate them, always advocating for women through initiatives like their ‘To The Future’ fund , and ‘To The People’ fund . “Our grandma would let women just stay at her house so that they could train [to be aestheticians], even though we had this huge family. We want this – we want to empower people and show them the power of skincare.
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