After the practice of buying YouTube views is revealed, the company has partially changed the way it counts these views. But it hardly goes far enough
On Friday, YouTube announced plans to change the way it treats any views that come via this type of advertising., “… we are no longer counting paid advertising views on YouTube in the YouTube Music Charts calculation. Artists will now be ranked based on view counts from organic plays.”
YouTube is torn between two impulses. On the one hand, if millions of views can be purchased, the integrity of YouTube metrics can be called into question. “Our goal is to ensure YouTube remains a place where all artists are accurately recognized and celebrated for achieving success and milestones,” the company wrote.
10 million views in the first 24 hours, 20 million views in the first 24 hours! Bro — it’s not real.”
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