The overhaul of YouTube's verification process will benefit advertisers and popular creators while harming smaller, but still popular, YouTubers:
While this might benefit YouTube, advertisers, and very popular creators, it could harm smaller but still popular YouTubers — in fact, the move is already drawing concern among that group. While YouTube indicated that some artists will still get to host a designated musical note beside their username, for instance, those who don't post music and don't meet the new overall standards risk losing their verification.
,"Been doing Youtube for 5 years, I post 2 videos a week 950,000 subscribers… YouTube emails me today that my channel has been 'unverified' because the verified badge is only for well known channels with a large following.
If that happens, creators who have invested years building a career on the platform, like Schultzzie, could increasingly spend time on or even jump ship to competing platforms, like TikTok or Twitch. It seems that YouTube deemed this a worthy risk in its overall strategy toward cleaning up its platform and reorganizing its community, but discouraging smaller creators — which might also mean newer creators with high-potential — could prove to be a step in the wrong direction.
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