Shorts is part of YouTube’s future. It might also be the future of YouTube.
inside the YouTube app might turn out to be just as hard as competing with TikTok and Instagram Reels., so you’ll be able to watch the short-form video from the comfort of your couch. On the one hand, this is a perfectly natural idea: Shorts is a fast-growing content type, and lots of people watch YouTube on their TV.
The YouTube team had to reconcile all of that with the larger screen. That means even simple questions — like, should Shorts loop when they’re playing on a TV? — turn complicated quickly. “I think for videos that are particularly short, within short-form, oftentimes looping is beneficial because you really need more than one watch to get the value out of it.
One version of the Shorts UI YouTube tested was like a side-scrolling queue of Shorts videos, each one playing as the queue moved right to left. Another was dead simple: just the video in the middle of the screen. The team eventually landed on showing the video in the center of the screen, with like and dislike buttons next to information about the video’s creator and sound. They still scroll vertically, though, and they still loop. For now.
“The UI challenges are certainly non-trivial,” Sherman says, “because it’s almost doing the opposite of bringing landscape video to the phone.” He says there’s lots more to learn about how users want to interact with short-form video on their TV, how those videos should display, even whether the algorithm should change depending on the screen size.
Shorts, in general, poses a lot of questions for the YouTube app. At first, the short-form videos were treated mostly like any other video, shoved onto creators’ shelves and into recommendations. That hasn’t really worked; the YouTube subreddit is full of people building
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