YouTube star Joey Graceffa has 9 million subscribers, but still feels there's 'no rhyme or reason' to what videos become hits in 2019

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YouTube star Joey Graceffa has 9 million subscribers, but still feels there's 'no rhyme or reason' to what videos become hits in 2019
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Joey Graceffa has been posting videos to YouTube for over 10 years, and said he's struggled with staying relevant.

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Because of YouTube's automated algorithm, and the constant platform evolution that comes with it, Graceffa said creators like himself often feel like they are the primary reason behind why the content that once did well suddenly doesn't work anymore.For a YouTube creator who has been active online for over a decade, it can be challenging to stay relevant in a space they once dominated.

Graceffa shared why it can be a challenge for a creator to rely on YouTube and how the platform has contributed to"creator burnout."Graceffa has built a lucrative career online, gaining 9.3 million subscribers onand 5.6 million followers on Instagram.

Graceffa, whose videos once pulled 1 million to 2 million average views a video, now struggles to find what elements make for a successful video in 2019.

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