YouTube Stops Counting Paid-Ad Views Towards Music Charts and 24-Hour Records

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YouTube Stops Counting Paid-Ad Views Towards Music Charts and 24-Hour Records
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'Our goal is to ensure YouTube remains a place where all artists are accurately recognized and celebrated for achieving success and milestones.'

According to aTRL

-- the changes are intended to maintain the platform's credibility, as well as to increase transparency in the music industry. "YouTube Music Charts have become an indispensable source for the industry and the most accurate place for measuring the popularity of music listening behavior happening on the world’s largest music platform," the post reads. "In an effort to provide more transparency to the industry and align with the policies of official charting companies such asand Nielsen, we are no longer counting paid advertising views on YouTube in the YouTube Music Charts calculation.

Now, artists will be ranked on the YouTube Music Charts and their 24-hour record debuts determined solely by views from organic sources -- including direct links to the video, search results, external sites that embed the video and YouTube features like the homepage, watch next and Trending.

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