Seeking to strengthen its ties to the music industry, YouTube said it will for the first time stream a performance from the Coachella Valley Music and Arts Festival in Times Square in New York City.
Girl group Blackpink performs on stage during the 8th Gaon Chart K-Pop Awards in Seoul, South Korea.
“It gets the YouTube name out there,” said Paul Verna, a principal analyst covering video at research firm EMarketer.more than 41 million people Lyor Cohen, YouTube’s global head of music, said that streaming live concerts on YouTube boosts user satisfaction and encourages people to spend more time on the platform. Many of YouTube’s, and groups including Blackpink have generated large followings on the platform. For example, Blackpink’s music video for “Kill This Love” last week generated 56.7 million views on YouTube in its first 24 hours, setting a record for the biggest music video debut, YouTube said.
A YouTube spokeswoman said the idea for the Times Square event came from the company and Coachella’s promoter Goldenvoice talking about ways to amplify the festival. Cohen declined to provide the cost of broadcasting the festival performance at Times Square or who is paying for it.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Elon Musk safe for now as U.S. judge urges Tesla CEO, SEC to end tweet disputeTesla's Elon Musk and SEC to square off in a Manhattan court via ReutersTV
Read more »
Elon Musk, Tesla faulted by SEC as U.S. judge weighs billionaire's contempt caseA federal judge in Manhattan began considering on Thursday whether Tesla Inc Chi...
Read more »
Tesla's Elon Musk to square off with SEC in court at contempt hearingLawyers for Tesla Inc Chief Executive Elon Musk will argue on Thursday that he d...
Read more »
Will AI Destroy More Jobs Than It Creates Over the Next Decade?Decide the answer for yourself, as two experts square off on this crucial question.
Read more »
Inside the Connecticut mansion 50 Cent just sold for $2.9 millionInside the Connecticut mansion 50 Cent just sold for $2.9 million via CNBCMakeIt
Read more »
Sears is opening stores again — and this time, it's just selling home goodsThe new stores will be smaller in size — spanning only up to 15,000 square feet, while the average Sears store can be larger than 100,000 square feet.
Read more »
Tiffany Trump's spring break to Serbia cost American taxpayers around four times the annual local salaryTiffany Trump's spring break to Serbia cost American taxpayers around 4 times the annual local salary
Read more »
Four solid stocks whose recent hard times mean they’re potential bargainsValue-investing veteran Bob Burnstine looks ahead with these four companies while revisiting selections from two years ago.
Read more »