YouTube TV’s first season as the carrier of “NFL Sunday Ticket” begins this weekend.
Jon Cruz still remembers the days when he had to convince the NFL and other sports leagues that there was value in uploading highlights to YouTube.
“To go from small events to larger events to now where we’re bringing ‘Sunday Ticket,’ I couldn’t be happier and more excited about what we’ve been able to do in a short amount of time,” said Cruz, who is YouTube’s global head of sports partnerships.YouTube has had an official NFL channel since 2015. It has grown to include channels for all 32 teams and 10 official league channels, including NFL Films, NFL Network and Mundo NFL.
The “Sunday Ticket” move to YouTube satisfied a goal for NFL Commissioner Roger Goodell, who wanted to see the package go to a streaming service to be available to more fans. It averaged 2 million subscribers per season on DirecTV. In late May, YouTube TV experienced widespread outages during the first two games of the NBA’s Eastern Conference final between the Boston Celtics and Miami Heat.
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