Designer fashion has infiltrated video games, but video games have rarely infiltrated runways – until now.
Managing director of video game developer Summerfall Studios Liam Esler says video games’ minor influence on fashion is surprising considering the popularity and scope of gaming – a multi-billion dollar industry, which is
Sonia Cappellazzo, managing director of Cappellazzo Couture, agrees. While designing the outfits for Hecate, goddess of witchcraft and magic, she says it needed to be couture and wearable, but also able to capture the character’s energy. She describes the process as bringing the “Gods to live among mortals”.
It’s like the gaming version of “Disneybounding”, Hall says, which is when people use everyday pieces to resemble a Disney character – albeit slightly elevated to suit designer tastes in′ case. For example, Cappellazzo notes her exaggeration of volume and use of quality fabrics when designing the Hecate outfits.
Cappellazzo says the fashion they’re creating allows players to escape into their favourite characters, to embody their mythological confidence and strengths without having to resemble them identically.Certain labels have already bridged the gap between digital fashion and real-world runways, such as Sydney’s Injury, which has curated a series of digital and.
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