Zenfone 10: Not how you compete with Samsung and Apple - Asus needs a reality check

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Zenfone 10: Not how you compete with Samsung and Apple - Asus needs a reality check
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The bitter truth about the $800 Asus Zenfone 10 that's supposed to challenge the Galaxy S23 and iPhone 14.

Except for being more difficult to design and make because of the increased complexity caused by space constraints, compact phones also tend to sell dramatically less than those with larger displays - at least according to recent market trends and sales reports. In fact, even Apple itself had to find out the hard way, eventually pulling the plug on my beloved iPhone mini.

“Super compact” Asus Zenfone 10 is trying to steal Apple, Samsung, and Google’s thunder but there’s one “big” problemIronically, the first bone I have to pick with the Zenfone 10 has to do with Asus’ claims for pocketability. Sure, the Zenfone 10 is super pocketable and very compact - no debate there.

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