The drinks are meant to only be aimed at adults, but a survey of 617 teens found the majority found them an appealing option.
A survey commissioned by Cancer Council Australia interviewed 679 Australian teenagers in every state and territory aged between 15 and 17 years old.
They're generally designed to imitate the flavour, packaging and overall appearance of alcoholic products. Some of the teenagers themselves suggested that the drinks could act as a "gateway" to alcohol use, by allowing them to become accustomed to the taste of alcoholic products. Four out of five teenagers in the study recalled seeing zero-alcohol products for sale -most commonly in supermarkets - while three-quarters had seen them advertised.."Young people thought these ads were funny, which was clearly memorable as they often recalled the alcoholic brands," lead researcher and research fellow at The George Institute for Global Health, Dr Leon Booth, said.
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