Starting Wednesday, Zulily's site will list its own pricing alongside prices advertised by Walmart and Amazon on identical items.
Starting Wednesday, Zulily's site will list prices advertised by competitors Walmart and Amazon alongside its own pricing. Zulily CEO Jeff Yurcisin said the move is part of a broader goal to increase transparency for shoppers. Two-thirds of shoppers think Walmart and Amazon offer the cheapest prices online, but Zulily beats their prices on 97% of identical items, according to a study conducted for Zulily by Wakefield Research. Visit Business Insider's homepage for more stories.
Starting Wednesday, Zulily's site will list prices advertised by competitors Walmart and Amazon alongside its own pricing. Zulily CEO Jeff Yurcisin said the move is part of a broader goal to increase transparency for shoppers. Two-thirds of shoppers think Walmart and Amazon offer the cheapest prices online, but Zulily beats their prices on 97% of identical items, according to a study conducted for Zulily by Wakefield Research. Visit Business Insider's homepage for more stories.
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