Family influencers are big business and, despite our looming ban facing under-16s on social media, it's an industry that still goes largely unregulated here in Australia.
Like many influencers, ' Soup ' has made a name for herself on TikTok by candidly sharing the highs and lows of motherhood.
But not everyone's drawing the line where Soup and Caleb are; social media is full of parents filming their kids 24/7, pranking them, using their real names and essentially creating a brand for themselves and their family. Crystal says when it comes to contracting influencers, brands "aren't really clear on what the safeguards are behind the scenes".Sponsored content aside, Faith Gordon — an associate professor in Law at ANU, who specialises in youth justice — says family vlogging raises "immediate ethical concerns".
This means platforms, including search engines, must remove all personal data at the child's request, which Gordon says is a key issue in Australia.While it could be uncomfortable or fraught to ask your parent to take down content, she says approaching platforms themselves is often ineffective too, leaving young people "feeling really anxious about the delays and the time that it takes to get content removed".
Mamasoup Mama Soup Caleb Finn Finley And Fawn Tiktok Insta Instagram Under 16S Ban Social Media Ban Social Media Australia Influencer Family Influencer Influencers Ruby Franke Queensland Influencer 8 Passengers Privacy Consent Young People Children Family Vloggers Family Vloggers Cancelled Creators Youtube California Coogan Law Tik Tok
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