Ads are getting harder to track and regulate online, making it easier for advertisers to sell unregulated and potentially harmful therapeutic goods.
When Issy Coghill interacted with an ad for a vape purporting to help with anxiety, the 21-year-old's social media feed changed dramatically.
"Once upon a time, everyone would see the ads on television or on billboards, but now they're only seen by particular people," Dr Carah said.Health warning issued for Uncle Frog mushroom gummiesAn urgent recall is issued for Uncle Frog mushroom gummies after consumers around the country are hospitalised with serious health symptoms including hallucinations and seizures.
In the 2021-22 financial year 1,147 non-compliant ads were removed, it said, and the following year, 16,328 ads were removed across 10 platforms. An advertisement promising to ship vapes to Australia, despite a ban on the importation of single-use devices."We see examples of a dangerous product that's been advertised or sold to a platform, or generative AI tools that create fake news — which is basically illegal — but that advertising is still getting through and appearing on those platforms," he said.
Traditional broadcasters can suffer reputational damage and risk having their license conditions revoked if they break advertising rules, but online platforms aren't subject to similar rules, Dr Carah said.
Online Social Media Advertising Harmful Products Dodgy Marketing Tga Therapeutic Goods Administration Meta Instagram Vapes
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