Bluesky, a new social media platform, is rapidly gaining popularity as users flock to it from Twitter (X). The platform's decentralized and open-source nature has attracted many who are disillusioned with Musk's ownership of Twitter. Bluesky is described as reminiscent of early Twitter, fostering a community of intelligent and engaged users.
The flourishing new platform may be like Twitter once was. The problem is the limited algorithmic scope of all social media . At the moment, the number of registered users is 20.5 million. By the time you read this there will be more than 30 million of them, judging by the rate that people are currently joining.
The puzzle, in a way, is why it took so long for the penny to drop; after all, many X users have been hostile to Musk for quite a while. The answer, in a nutshell, was network effects. They may not have liked the platform, but that’s where everyone was. “Twitter was the place people in my business had to be,” wrote theand economist Paul Krugman.
I stopped using Twitter when Musk bought it, tried Mastodon and only recently joined Bluesky. At the moment, it feels eerily like Twitter in its very early days, when the platform enabled one to plug straight into the thought-streams of people one admired. “For now,” as web veteranlast week, “Bluesky invokes the feeling of carefree earnestness that once – really and truly – blanketed the internet as a whole.” It does.
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