Sir David Beckham is in line to receive a $51 million payout thanks to successful advertising deals with brands such as Stella Artois and Hugo Boss, leading to a record year for his brand. DRJB Holdings, the company overseeing his brand and TV production, paid out $75.7 million in dividends, with Beckham entitled to a significant portion through his company Footwork Productions.
Sir David Beckham is in line for a $US34 million payout after advertising tie-ups with the likes of Stella Artois and Hugo Boss delivered a record year for his brand. DRJB Holdings, the holding company that oversees the former footballer’s separate brand and TV production business, paid dividends of $US75.
7 million to shareholders including Sir David, according to newly-filed accounts. The former England soccer captain is continuing to cash in from his personal brand even after ceding control of the business.The former Manchester United star, who was knighted this year for services to sport and charity, is entitled to 45 per cent of the payout through his company Footwork Productions, which owns a minority stake in DRJB Holdings., which bought a portion of DRJB Holdings for $US269 million three years ago. It will also receive a separate $US5.6 million dividend because it owns preference shares.The latest figures show the former England captain is continuing to cash in from his personal brand even after ceding control of the business. Through brand management arm DB Ventures, which is owned by DRJB Holdings, Sir David has struck lucrative marketing deals with brands including SharkNinja and Stella. He is expected to sign further sponsorship deals in the run-up to the 2026 FIFA World Cup – following a partnership with US telecoms group Verizon.The 50-year-old also founded Inter Miami FC and has more than 160 million followers on social media. DRJB Holdings controls Studio 99, the production business behind the 2023 Beckham documentary series for Netflix. Another documentary about his wife Victoria, the fashion designer and former Spice Girl, is due to be released on Netflix next week. DRJB Holdings reported a pre-tax profit of $US45 million last year – an increase of almost a quarter. Revenues rose 1 per cent to just over $US92 million.Credit:The company said the David Beckham brand had grown “consistently” since the investment from Authentic Brands. It added: “2024 saw double-digit profit growth as the brand continued to thrive, securing partnerships with world-leading brands whilst entering into innovative new business ventures. The group’s growth momentum has continued into 2025.”Eldest son Brooklyn, 26, and his wife Nicola Peltz, an actress and daughter of billionaire activist investor Nelson Peltz, have failed to attend a number of family events this year, including Sir David’s 50th birthday celebrations. Authentic Brands, which is led by Canadian billionaire Jamie Salter, is home to retail brands including Reebok, Ted Baker and Forever 21. It also owns the rights to the brand and likeness of individuals including Muhammad Ali and Marilyn Monroe. The company has embarked on an aggressive acquisition spree in recent years and has been exploring a potential stock market float.
David Beckham Brand Advertising Dividends DRJB Holdings
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