What differentiates a good perfume from a great one?
How do I store perfume?
“It is best to store fragrance away from direct light and heat sources as these accelerate oxidation, so away from windows is preferable. A fragrance found on the Mary Celestia shipwreck had survived intact and, due to the cool, constant temperature of the sunless ocean floor, the fragrance was unchanged after 150 years. Whilst under sea storage maybe a drastic solution, with limited edition fragrances that cannot be replaced, I do prefer to keep these in a cool, dark cupboard.
“Regardless of the concentration, resinous and animalic compounds, such as woods, amber and musk, have a heavier molecular weight which means they evaporate slower and can be appreciated for longer. For example, fragrances with notes of myrrh, sandalwood, oud, and leather will have a natural longevity versus citrus and verdant, herbaceous notes.”“Fragrances that have reached cult status across the decades not only respond to the cultural zeitgeist but anticipate and reflect change.
“The late ’90s and Noughties saw celebrity-endorsed scents flood the market followed by the rise of artisanal, niche perfumery as an antidote. This was the ascendency of Jo Malone London and their unmistakable scent aesthetic: ingredient-centred with elegant short formulas.”Native ShareFive years in the making, the floral fragrance Wind Flowers by the House of Creed is a confident scent celebrating the power and grace of modern femininity.
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