86% of young people say they want to post social media content for money

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86% of young people say they want to post social media content for money
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86% of young people say they want to post social media content for money. (via CNBCMakeIt)

Kylie Jenner, the ultimate influencer, arrives at the 2018 Met Gala at the Metropolitan Museum of Art in New York.Nearly three quarters of Gen Z and millennials in the U.S.

On Instagram, an micro-influencer with 15,000 followers could make $457 on average for a sponsored post, Bryan Gold, CEO of #Paid, an agency that represents influencers, tells. With 50,000 followers on the platform, an influencer could make $1,026 on average for a post, and with 250,000 followers, they could make $3,766. The dollar amounts continue to increase as follower count rises, Gold says.

The rise of influencer marketing is also shaping the way companies allocate their advertising budgets — in aby eMarketer, about 31% of chief marketing officers said they were increasing their focus on influencers. Gen Z and millennials both would be influencers to make a difference in the world , and both desired flexible hours . But a unique motivator for Gen Z was the opportunity to share their ideas with a large audience , while millennials were motivated by money .

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