Is your feed full of political ads? It's no wonder when Labor has spent more than $1.4 million on ads in the past 30 days and the Liberal Party has spent $270,000. auspol ausvotes socialmedia
Labor is using the final days of the campaign to blast Facebook and Instagram with negative ads attacking Scott Morrison’s character, as part of a digital strategy that has poured vastly more dollars into its online campaign than the Coalition.
By comparison, the Liberal Party has spent just $270,000 through its central social media accounts over the past 30 days, of which about $126,000 was spent in the seven days to May 14 - the second last week of the campaign. “The headline takeaway from this election is really Labor’s response to what happened in 2019. In their post election review, they recognised that they were pretty significantly trounced online and this time around they’ve clearly made this a really big focus of the campaign,” Kefford said.
Marketing strategist Toby Ralph, who worked on John Howard’s election campaigns, said voters could expect to be deluged with last-minute scare ads in the final run to polling day.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
‘Massive point of difference’: tech leaders back LaborTech industry leaders say Labor is outgunning the government on innovation policy, urging the Coalition to find its voice and its chequebook to support growth.
Read more »
Albanese to take South-East Asia package to Quad meeting if Labor electedLabor leader Anthony Albanese will bring a package of South-East Asia policies to a meeting of the Quad grouping next week if he is elected prime minister.
Read more »
Labor offers shot in the arm to medical manufacturingMore vaccines, medical implants and medicines could be made in Australia with support from a $1.5 billion fund Labor is proposing to set up. auspol AusVotes2022
Read more »
Coalition set to release campaign costings as Labor prepares to announce medical manufacturing fundThe federal coalition is expected to release its election costings on Tuesday, as Labor announces a $1.5 billion fund for medical manufacturing.
Read more »
Labor plans medical manufacturing boostAnthony Albanese says he would establish a medical manufacturing fund worth $1.5 billion, to avoid a repeat of COVID-19 shortages.
Read more »
Albanese to take South-East Asia package to Quad meeting if Labor electedLabor leader Anthony Albanese will bring a package of South-East Asia policies to a meeting of the Quad grouping next week if he is elected prime minister.
Read more »