Cut spending. Grow sales. Is this a marketer's fantasy, or real world?
Very likely marketing cloud competitors like Oracle, Salesforce, Neustar, and dozens of smaller vendors would disagree. And even Facebook and Google offer tools for marketers to assess the effectiveness of their customers’ spend.The company’s Experience Cloud suite of marketing, commerce, and analytics tools takes in trillions of data points from thousands of sources, includingThere is another challenge to media mix modeling however: it takes significant time and scale.
It should be noted, of course, that there’s a few ways to make that happen. If any company engages in indiscriminate ad spend, it is very likely to feed bad guys operating ad fraud operations at scale. So some simple optimization is likely to cut a big chunk of fraudulent activity, and advanced technology can trim even more.
“Adobe’s AI is designed to not be black box,” says Bohra. “We want to make the marketer smarter … so they know why things are happening.” For instance, Adobe Sensei generate purchase propensity scores across customers, looking at what is influencing a higher propensity to buy. But the result is not just a probability or a percentage: it’s a list of the top key influential factors that are building that score, such as weather, location, and purchase history.And there’s huge value in marketing effectiveness scoring that doesn’t need to monitor and surveil people’s clicks and app installs and time spent on pages.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Argo AI And Ford To Make Autonomous Deliveries For WalmartBy the end of 2021, Argo AI plans to begin last-mile deliveries for Walmart using automated Ford Escapes in Miami, Austin and Washington DC
Read more »
Suburbs take center stage as U.S. growth slowsAs the country’s biggest cities grow and become increasingly unaffordable to many, their suburbs have become some of the fastest-growing large cities in the nation, U.S. Census Bureau officials say.
Read more »
Box Office: ‘Dune’ Earns $36.8M in Overseas DebutIMAX ticket sales made up 10 percent of the movie's total international take.
Read more »
Antivaping Campaign Highlights Mental Health by Pitching ‘Depression Sticks’Truth Initiative's marketing campaign “We’re Messing With Your Heads' aims to convince teenagers that there's a correlation between nicotine products and anxiety and depression
Read more »
Peloton looks to commercial customers like hotel chains for new growthPeloton says it merged its selection of connected fitness equipment with Precor products online for hospitality customers.
Read more »
Central bank group BIS warns of green asset bubble riskThe central bank to the world's central banks, the Bank for International Settlements, has warned of the growing risk of a price bubble in environmentally friendly-focused asset markets.
Read more »