Ailing 16th Street Mall nabs Museum of Illusions as global franchise expands

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Ailing 16th Street Mall nabs Museum of Illusions as global franchise expands
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Museum of Illusions, the world’s biggest chain of private museums, will open a location on the 16th Street Mall in early 2023.

“Denver is a unique city with an appreciation for new experiences and fresh perspectives, and the new Denver Museum of Illusions location is poised to provide that for residents and visitors from all over,” said Museum of Illusions CEO Jonathan Benjamin in a statement.

The pedestrian thoroughfare of Denver’s 1.25 mile-long 16th Street Mall has suffered over the last two years as pandemic shutdowns and remote-work shifts have driven office workers out of the city’s core.

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