Not since the pre-Covid season, when 33 million holidaymakers visited, has business been as good
The buskers are out, hotels are full, archaeological sites are heaving, shopkeepers are smiling, and good luck if you want a table in a decent restaurant.
Around the corner on Adrianou Street, the Greek capital’s oldest commercial thoroughfare, restaurateurs are not asking that question – for now. Not since 2019, when“If it goes on like this we’ll be talking about a brilliant year,” smiles Vassilis Stathokostopoulos, who runs the recently upgraded all-day bistro Ydria. “Perhaps it’s our new chef but people are not only coming, it’s clear that after everything we’ve all been through, they want to have a good time.
“All omens look positive,” says Andreas Andreadis, a former tourism boss and chief executive of the phenomenally successful Sani/Ikos group of luxury resorts. “For a few weeks after the start of the war in Ukraine demand dropped but since the end of March it has picked up and is now excellent.” “It’s a fact borne out by every study that people don’t just want to travel, they need to travel,” says Eugenios Vasilikos, the vice-president of the Panhellenic Federation of Hoteliers. “All the signs point to this being a very good year.”
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