The campaign will highlight what the company stands for, then celebrate its fuel credentials and later add messaging around its future energy initiatives such as EV charging.
“As light vehicle transport electrifies, we’re really focused on how we can provide those mobility solutions of the future to our customers,” Mr Halliday said.
“It won’t be one size fits all. What is the best solution and how we can enable that through our asset base and through the capabilities that we’ve got across our business, that’s a really important role that Ampol will play in enabling the energy transition for our customers.”Ampol will use its advertising messaging to help Australians understand how the energy transition is shaping and what services Ampol can offer.
“To connect with customers with different energy offers and as the business continues to evolve, and bring other energy offers to light, you’ll see that our brand story and campaign continues to evolve so that we are reflected back to customers the different ways that Ampol is supporting their journey.
“As we’re extending the brand to a broader form of energies, as we’re rolling out AmpCharge, for example, and as EV rollout really starts to take hold in Australia, you’ll see real resonance from customers as they connect the confidence they have in Ampol as a trusted fuels and convenience partner, really extending across into their connection and awareness of our AmpCharge and broader future energy offerings, be they hydrogen, biofuels or other offers,” Mr Halliday said.
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