The event at Apple’s Cupertino, California, headquarters comes amid a global smartphone slump and lingering economic uncertainty, especially in China.
| Apple kicked off its iPhone 15 launch event, with analyst expecting new charging ports, titanium cases and better cameras - and possibly higher prices for top models.
Apple was forced into the change by European regulations, but analysts believe that the company will position the change as an upgrade, taking advantage of faster data speeds that can transfer high-quality videos made with iPhones.Analysts are also expecting a new “periscope” camera technology that could give phones better zoom capabilities and titanium cases, as well as upgraded chips.
Apple is expected to increase the average price per phone sold to boost its revenue, but the question is whether it does that by raising prices across the board or just on premium versions.
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