The long-rumoured Apple smart display has reportedly started to take shape – and it could be a lot different to sticking an iPad on your wall.
An Apple-made smart display has been rumoured for many years and has the potential to bring features like Siri, Apple Intelligence and HomeKit off personal devices and into shared spaces at home. This week aMore than likely, an Apple smart home display would be a bit different to an iPad you can stick on the wall.
The unit is also likely to be able to sense people’s presence to customise what’s on its screen, and help trigger smart home automations. All of these functions are already available on existing smart displays, but Apple’s version will work much more seamlessly with other Apple devices and services. For example, Google’s Nest Hub makes for a fantastic photo frame when you’re not using it, but only if all your photos are backed up with the company. Apple’s hub would theoretically pull them from iCloud instead.
As for its physical form, Bloomberg suggests it will be a simple screen with a range of accessories letting it fit in different spaces of the home. One could be a wall mount for a hallway, while another could be a stand for the kitchen. For a long time, the rumour had been that Apple’s display would sit on a rotating base so it could always face its user, like the Echo Show 10, or even on a robotic arm.For all its similarities to existing displays, a true advantage for Apple could be AI.
Of course such chips aren’t cheap, and current hubs start about $150, so Apple would probably be entering the market at the higher end.
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