Apple’s Shock MacBook Pro Decision

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Apple’s Shock MacBook Pro Decision
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The Mac is not the only place where you’ll find the Apple Silicon M1 and M2. What does that mean for the more powerful MacBook Pro laptops?

The MacBook Air has lifted the baseline of the Mac, and that line now covers far more of the user base and arguably the vast majority of the consumer-focused user base.

The Mac is not the only place where you’ll find the Apple Silicon M1 and M2. Apple has outfitted various iPad Pro models with the advanced chipset. Given the continued push by Apple to have consumers consider the iPad as a computer just as much as a MacBook Air, then offering the same power on tap bolsters that argument.

With Apple bringing the visual language of both macOS and iPadOS closer to each other, bringing the ability to run applications on either platform, the blurring of the lines in Apple’s marketing, and the relatively similar physical size and weights, and you might be forgiven that Apple is looking to merge the bottom end of the laptop market and the top end of the tablet market.

Irrespective of the technical details beloved by the community, Apple’s set up and presumed long-term goal is to offer consumers the choice of a tablet that does “Apple things” or a laptop that does “Apple things.” The dominant elements here are the form factor and sweeping choices like “keyboard or stylus” ...not in the operating system.

As the MacBook Air and the iPad Pro move closer together, I’m expecting the true MacBook Pro models to increase that performance gap and create a genuine pro laptop for the few, thanks to the Air and the iPad to satisfy the masses.

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