The global menopausal product market is booming, with dietary supplements taking the lion's share. But does the science back up these claims? This article investigates the lack of regulation and evidence surrounding menopause supplements, exploring the placebo effect and the potential risks of relying on these products.
The global market for menopause products is worth £16.93bn, the majority of that spent on dietary supplements – but is there any evidence they do anything?
But could one product give me better sleep, focus, energy, clarity and libido, while ending bloating, weight gain, anxiety, mood swings, erratic menstrual cycles, heavy periods, muscle pain, headaches and indigestion,lower my cholesterol, cortisol and blood sugar – all in a capsule or scoop of powder? Could a single supplement help with hormonal balance during perimenopause, menopause and beyond, each such hormonally different times of life? Has anyone tested what taking a large number of...
I wanted to know if I could trust the claims brands make, so I started digging into how supplements are regulated in the UK. The first baffling thing I discover is that there is an EU database, called the Article 13.1List – stay with me, I promise this does get interesting. It’s a list of health and wellbeing claims for botanical substances, such as ginseng or reishi, that back in 2006how or whether to assess, but also didn’t want to reject.
Nonetheless, there are companies, especially online only, which seem to do just that, either openly, or more subtly via branding or by spotlighting cherrypicked customer reviews. Industry insiders say sanction is rare, especially in a field like hormone health, where a product is more likely to be useless than toxic.
If I advertised online, I might get caught out by the Advertising Standards Authority , which hunts online for ads that break medical claims rules, particularly around menopause, using an AI tracker. Inthe ASA has ruled against Happy Koala’s MenoDaily , Feel Menopause Support, FemTech’s Key for Peri + Menopause, Feminapause, Napiers the Herbalists’ Wild Yam Cream, Rejuvit, Ovira and Dirtea.
What about wild yam extract? “None of us have the enzymes in our body to make progesterone out of yams,” she sighs, explaining the complex lab-based processes required to do so. What about “hormone-boosting” supplements made from cow or pig reproductive organs? “Your gastric acid probably destroys most of it. There’s a reason we give hormones in IVF by injection.
MENOPAUSE SUPPLEMENTS REGULATION EVIDENCE PLACEBO
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