With its regular season set to start tonight, the NFL has announced two business partnerships: a 10-year renewal with Verizon and an agreement with airport network provider ReachTV. The Verizon dea…
technology. The telco’s 5G Ultra Wideband will be featured in parts of 25 NFL stadiums and over the next 10 years the plan is for it to have an impact on management, scouting, training, health and safety and game day operations.
Over the past decade, NFL Commissioner Roger Goodell said, “Verizon has been one of our key technology partners.” In the years to come, he added, “Verizon will help us capitalize on the promise of 5G technology, paving the way for the future of the game and delivering incredible experiences for millions of NFL fans.”ReachTV and the NFL, meanwhile, have set a multi-year licensing pact that will see games air on more than 2,500 of ReachTV’s owned-and-operated screens in more than 85 U.S..
ReachTV says the NFL arrangement will let the league use its research and data from airport screens. That will enable geo-targeted game programming based on travelers’ interests, destination and viewing habits, the company said.
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