Whether they prefer Elsa, SpongeBob or a Russian heroine named Masha, today'...
FILE PHOTO: A boy views an iPad at an Apple shop in the Central Universal Department Store in Moscow, Russia, July 31, 2015. REUTERS/Maxim Shemetov/File Photo
Media companies have heavily invested in kids’ content as they build new digital businesses to court consumers directly. On Thursday Walt Disney Co announced details about Disney+, a family-friendly streaming service it is launching in November for $7 per month. Yet experts who study media consumption among children are not concerned about the explosion of programming, as long as parents impose limits, said Shelley Pasnik, the director of the nonprofit Center for Children and Technology.
When considering their rules around screen time, parents who want to shield their kids from commercials likely see a value in ad-free services like Disney+ and Apple TV+, Apple Inc’s upcoming streaming venture. But that format can provide false comfort: When it comes to selling merchandise, content can have the same effect as commercials.
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