Asda shoppers praise 'godsend' cost of living crisis initiative

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Asda shoppers praise 'godsend' cost of living crisis initiative
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'Great to hear the elderly are being thought about'

Asda has announced an initiative open to people over 60 amid the cost of living crisis and shoppers have called it a "godsend".

"We’ve already been able to serve over half a million meals through our Kids Eat for £1 initiative in our cafes and we’re hoping our new offer of soup and hot drinks for over 60s will prove just as impactful for those who need it most. Before long, the post had amassed over 7,700 likes and more than 1,500 comments. Facebook users and Asda shoppers were quick to share their thoughts on the initiative.

A third shared: "That's an incredibly kind gesture. Well done Asda for showing that it's not all about profit. Community spirit is alive and well."

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