Aston Martin gives you (new) wings | Evo

A new logo and ‘brand repositioning’ is set to kick-start Aston Martin’s plans for growth –

has more pressing matters to focus its time, resources and limited funds on than a ‘strategic repositioning to accelerate the brand’s growth’ and a redesign for its iconic winged badge. But it has, and here it is. Well, the new badge at least.

You’ll need to be an Aston Martin spotter to, er, spot the difference, but differences there are, including the removal of the inner hoop and the centre line that splits the wing design. Oh, and the lines have been softened, too. We know, it’s made you want to rush out and order an Aston Martin, hasn’t it?

Well hold on, because while the Formula 1 team will be proudly displaying Aston Martin’s new logo on Sebastian Vettel and Lance Stroll’s AMR22s at this weekend’s race at Paul Ricard, along with the company’s original button logo from 1922, it won’t appear on customer cars until 2023, when the heavily revised next-generation

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