The research, consulting, trend and merchandising firm has rebranded and formed partnerships with Brand Assembly and Jennifer Powell Inc.
He’s sitting in his office at 463 Seventh Avenue, along with his top two lieutenants, Leslie Ghize, executive vice president, and Tom Burns, senior vice president, where the research, consulting, trend and merchandising firm has been located for 31 years. In November 2020, the company relocated within the building from a 24,000-square-foot space to an 8,000-square-foot space that’s compact, contemporary and better suited for meetings with employees and clients.
In 1973, at age 22, Abbey joined the firm as an entry-level assistant. He became president in 1980 and officially CEO after his father passed in 1995. In Q2 this year, Doneger formed an association with Jennifer Powell Inc., an independent boutique talent agency that represents fashion and lifestyle influencers and specializes in branding strategies. Through the Powell agency and its pool of talent, Doneger has begun bringing influencers to his clients, and he connects his clients with the agency.
“Leslie and the team repositioned Tobe eight years ago,” said Doneger. “With that, we really spread our wings into classifications and different businesses — real estate, entertainment, consumer products company, food and beverage, home, hospitality, toys, sporting goods, financial services. We work with clients in these industries. Leslie has spent a good amount of time in the last 90 days talking with two major toy companies. We’ve done projects for them.
“The core capabilities of the company for many years have been on the creative and merchandising side. Those are still equally important buckets in the range of services we offer, but they are transformed for a more modern, commercial landscape. We’re not doing trends and merchandising based on the parameters of the industry or seasonal parameters. We are doing trends and merchandising based on the consumer cadence.
“I learned a long time ago as CEO it’s not my job to be right. It’s my job to be effective, which means I’ve got to make tough decisions,” said Doneger. “Being effective means that you’ve got to have great people. Being effective means relationships matter, integrity matters, hard work and good core values matter. How we conduct ourselves through the years matter.
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