David Yurman Promotes Evan Yurman to Role of Brand President

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David Yurman Promotes Evan Yurman to Role of Brand President
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Until this new role, he served as the company’s chief creative officer.

“I am excited to take on this position and continue to shape the future of the brand and the company,” added Evan Yurman.

In 2019, when the jeweler’s New York City flagship opened, Evan Yurman told WWD of his outlook on shopping: “Retail more and more is about an experience. Customers no longer go to a store just to buy something anymore, they go there with the intention to experience. When we started out on this journey and building this store, it was really about an experience. It was about giving the customer an experience that they don’t already have, and allow them to physically be in the David Yurman world.

He accented the store with custom light fixtures, residential furniture and warm oak trim and thought to offer concierge services to shoppers like private cars, beverages and coat check. Evan Yurman steps into a role held by longtime David Yurman executive Carol Pennelli — who has been with the firm for 20-plus years and most recently served as its president and chief commercial officer. Pennelli had been one of the masterminds in taking the Yurman brand more upscale by upping its use of precious materials. She also oversaw a massive retail expansion and an emphasis on e-commerce channels.

Now the hunt is on for a chief operating officer, which the company says will, “partner closely with Evan Yurman to evolve the company’s infrastructure, deliver on business objectives, and implement the company’s global strategic vision.”

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