Whether making rabbits for Chappell Roan or dangling Pink upside down, these professionals build entire worlds for pop’s A-listers. They explain their singular craft
‘Making stuff that you know people are going to be excited about’ … Chappell Roan performing in New York in June 2024.‘Making stuff that you know people are going to be excited about’ … Chappell Roan performing in New York in June 2024.has said she doesn’t care about chart performance, radio play or awards, but in the lead-up to the 2025 Grammys, she appealed to witches, wiccans and others with higher power to secure just one nomination for her: best recording package, awarded for album artwork.
The briefs can be varied, including sourcing items for shoots and matching colours and fabrics to individual songs, but what makes a design or concept “Chappell Roan” – as opposed to Sabrina Carpenter, say, or Olivia Rodrigo – “can’t really be condensed down to a one-pager,” says Sattar. “Sometimes we know exactly what we want, and sometimes the fun part is figuring it out.” The first step is often a mood board.
At other times, the direction is suggested by lyrics. The video for Hot to Go! was inspired by its cheerleader-chant chorus and playful allusions to takeout food. The lyric “hurry up, it’s getting cold” invoked red and white, says Sattar. “We referenced a lot of old napkins, pizza boxes … played into the diner aesthetic.” One early item of merch,showing a wand-wielding rabbit, was similarly inspired by a fan-favourite lyric from Red Wine Supernova.
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