Vegemite sells for 30 cents more per 100g in Australia, a salty byproduct of lower supermarket competition sure to leave a bad taste
Cheaper prices overseas could be designed to entice more consumers or reflect a more competitive market, supply chain expert Flavio Macau says.Cheaper prices overseas could be designed to entice more consumers or reflect a more competitive market, supply chain expert Flavio Macau says.Shoppers in the UK are paying less for Australian brands including Vegemite and Tim Tams than customers in Australia, despite the classic products being made in Australia.
Vegemite retails for $1.93 per 100g at Morrisons but costs customers $2.27 at Coles and $2.21 at Woolworths, according to price checks conducted by Guardian Australia. “The average price paid by Australian consumers in the past 12 months was $3.15 for Tim Tam Original 200g .”The Australian sugar-free drinks brand Nexba, which launched into the UK market last year, is also cheaper, with a one-litre bottle of kombucha costing $5.80 at Sainsbury’s but $6.35 in Australia.
Shoppers can buy Coopers original pale ale 375ml at the British online retailer Ocado for $3.97 each – while Australians will pay $6.00 at BWS and Liquorland. Not all products were more expensive – Bundaberg ginger beer retailed for $11.99 at both Tesco and Sainsbury’s, but was $7.35 at Woolworths and Coles.Each week our editors select five of the most interesting, entertaining and thoughtful reads published by Guardian Australia and our international colleagues. Sign up to receive it in your inbox every Saturday morningProfit margins at Coles and Woolworths were in line with major overseas supermarkets in 2008.
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