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The passenger car market continues to slump markedly in SUV-mad and ute-hungry Australia, as some segments shrink, familiar nameplates disappear, and once-popular models fade into obscurity. If we look at the worst-selling passenger models in Australia in 2024 purely by number of units sold, it doesn’t give us a clear picture. After all, the “worst-selling” vehicles are often high-end sports cars and luxury cars.
Everything Fiat 500 • Fiat 500e • Abarth 595 • Abarth 500e Light cars under $30,000 Toyota Yaris What’s this, a Toyota on a worst-selling cars list? You’re reading this correctly, as despite 2263 Yaris hatchbacks being delivered – more than the likes of the larger BYD Dolphin and Subaru WRX and Impreza – the little Toyota came dead last in its segment. Note that the Yaris’ tally also includes the wildly different and more expensive GR Yaris hot hatch.
Everything Audi A1 Small cars under $40,000 Skoda Scala The Skoda Scala continues to be an unfairly overlooked vehicle in its segment, and last year found just 416 new homes. This was a slump of 56.1 per cent on the previous year, though it’s worth noting Skoda did change over to an updated model during the year. Still, it’s the worst full-year result for Skoda’s small car in Australia. As with 2023, close to half of Scalas sold in Australia went to rental agencies.
Everything Peugeot 308 Medium cars under $60,000 Honda Accord The Honda Accord has never been as popular as the Toyota Camry in our market, but for the past several years it has languished in obscurity as the worst-selling vehicle in its segment. Sales dropped below the 200-unit mark in 2018 and have never risen past this point since, despite the introduction of a new-generation, hybrid-only model last year. Registrations were down 4.9 per cent in a segment that was actually up 63.
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