Consumer group looked at 14 common groceries including apples, sliced bread, flour, tinned tomatoes, cheese and milk
The specific brands of items in the trial were not specified in the research to prevent Coles, Woolworths and Aldi from gaming the system.The specific brands of items in the trial were not specified in the research to prevent Coles, Woolworths and Aldi from gaming the system.
“Buying items on special can make a difference to overall grocery costs, and reinforces the benefits of shopping around where possible,” de Silva said. An equivalent Coles basket costs $66.22, which includes specials such as discounted teabags that helped price its basket lower than rivalThe cost was $68.37 at Woolworths and $78.95 at IGA.
It alleges they engaged in misleading conduct by briefly increasing prices of well-known items to establish a high “was” price, before dropping the price and telling shoppers they were receiving a discount.The retailers have suffered sharp share price drops this week, as investors factor in the potential for large fines, reputation damage and any future impact on the “Down Down” promotion at Coles, and “Prices Dropped” campaign at Woolworths.
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