Beach House Group launches Beach House Ventures focusing on lifestyle and beauty brands.
Beach House Ventures
Beach House Group known for creating celebrity brands including PATTERN with Tracee Ellis Ross, BÉIS with Shay Mitchell, MOON Oral Beauty with Kendall Jenner and Odell Beckham Jr. and FLORENCE BY MILLS with Millie Bobby Brown is launching a beauty and lifestyle venture fund. Their formula for success in incubating these brands is a result of their strong partnerships with global retail giants like Ulta Beauty, Sephora, and specialty retailers.
Shaun Neff and PJ Brice, founders of Beach House Group, shared that their brands are able to scale with the creation of their best-in-class shared service model that their brands leverage across operations, finance, FP&A, sales, creative, legal, and more. Brice said, “Our model has set us up to give our brands precisely what is required to identify business opportunities and ultimately provide a competitive advantage over competitors.
Their goal is to target a minimum of two to three deals a year, however, Neff and Brice said when the right opportunity does come along, they aren’t limited by a finite amount of cash to play with. Commitment size will vary between two to ten million dollars per deal taking up the whole round and each deal will be funded differently depending on the company’s needs to scale.
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