“It’s about wanting people to feel comfortable in their own skin.”
We’ve all had those fitting room moments when we stare into the mirror and wonder, Does this really have to be so hard? But when a fashion CEO has one of those moments, that’s when real change can happen. Fran Dunaway may run one of the most buzzed-about underwear brands, but after she had a double mastectomy last May, she found herself at an almost complete loss when it came to bra shopping.
“Bras are one of the most complicated things to make, right up there with shoes, because of all the various components required to do it well and to do it comfortably.” Of course, Dunaway also knew firsthand that a perfect bra is easier to dream up than actually build. “Bras are one of the most complicated things to make, right up there with shoes, because of all the various components required to do it well and to do it comfortably,” she says. TomboyX’s first bra styles had focused on simplicity and ease—“for lounging around, not bouncing around.
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