BeReal is the latest social media platform taking Gen Z by storm after topping the charts for most downloaded free app on Apple’s app store.
that offers users greater authenticity, is taking Gen Z by storm after topping the charts for most downloaded free app on Apple’s App Store.
The app was founded in France by ex-GoPro worker Alexis Barreyat in early 2020. It raised $30 million of investment in mid-2021, according to its media fact sheet, and has started paying “college ambassadors” and “high school reps” toBeReal has exploded in popularity in Australia since April, according to analysis firm Apptopia, with more than 1.4 million downloads nationally.
Ms Zhang, who also works for a start-up, says the app is growing in their friendship group, with about a third of them using it. But she has expressed doubts over BeReal’s marketing claim to authenticity, given users can easily curate their posts, and estimates that only 10 per cent of her friends post on time.
“All the data they are collecting would be very valuable to AI developers or standard advertisers and one can only assume it will be sold as intellectual property,” Dr Moore told the“That’s not a bad thing. But it’s important to remember that what seems like a really fun, engaging, candid and casual experience is probably there for another reason.”
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