Snickers apologises to China after calling Taiwan a 'country' in promotion

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Snickers apologises to China after calling Taiwan a 'country' in promotion
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Mars Wrigley, the maker of the Snickers chocolate bar, apologises for calling Taiwan a country after a backlash on Chinese social media.

A Snickers product launch in which Taiwan was called a country has caused parent company Mars Wrigley to apologise following backlash on Chinese social media.

Mars Wrigley later published an apology on its Snickers China Weibo account, saying the relevant content had been amended. "Mars Wrigley respects China's national sovereignty and territorial integrity and conducts its business operations in strict compliance with local Chinese laws and regulations," Mars Wrigley said.

However, the social media backlash did not abate as many users were irate the US company's statement did not say Taiwan was a part of China, a cornerstone of Chinese foreign policy. "Say it: Taiwan is an inseparable part of China's territory!" read one comment underneath the post on the Snickers China Weibo account.The issue of Taiwan is a hangover from a brutal civil war in China that ended in 1949 with the defeated Nationalists fleeing to the island while the victorious Chinese Communist Party assumed control of mainland China.

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