ANALYSIS: Bluey is the new Crocodile Dundee — and it's a game changer for Australia
abc.net.au/news/blueys-international-sucesses-reshaping-australias-image/101927238Numbers don't lie. Bluey ranked in the top 10 streaming programs in the United States by minutes viewed last year, according to audience insights and analytics firm Nielsen.
"Of course, it's slightly different age groups, but it's definitely in the sphere," the director of strategy and research at Pearman Media says.The combination of Tourism Australia's 1984 Come and Say G'Day campaign, fronted by Paul Hogan, and the extraordinary box office success of Crocodile Dundee helped define Australia's reputation on the international stage in the 1980s.
The ABC has broadcast rights in Australia and the BBC has broadcast and commercial rights internationally.Bluey is now viewed in more than 60 countries, including the United States, the UK and China. Four years in and Bluey's audience continues to grow; the show is now the highest-rating program in the history of ABC Kids.
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