ANALYSIS: 'Brexit, actually' and the great scone debate: Six videos that define Boris Johnson's campaign
In a lifetime spent in the public eye Boris Johnson has demonstrated that he can be at once both his own greatest asset and most accident-prone liability.
Guiding his campaign is a crew that includes several key members of Scott Morrison's successful election team earlier this year. That's gathering pace as politicians seek to avoid"gotcha" moments in interviews with big media and instead take their messaging directly to voters using digital platforms such as YouTube, Facebook, Twitter, Instagram and Snapchat.ducking and weaving to avoid being interviewedSo getting cut-through is imperative. You need gimmicks and tricks to unlock what Guerin calls the"arousal emotions": anger, excitement, pride and fear.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Boris Johnson confident but election outcome less certainIf Boris Johnson is nervous about his date with destiny he's doing a good job of hiding it.
Read more »
London bridge victim's father accuses Boris Johnson of trying to 'score election points' | Sky News AustraliaThe father of a London Bridge terror attack victim has accused UK Prime Minister Boris Johnson of exploiting the tragedy to 'score some points in the election'.\n\nDave Merritt, whose son Jack was stabbed to death on November 29, condemned the prime minister for seeing 'opportunity', not 'tragedy' in an exclusive interview with Sky News.\n\nHe said Mr Johnson's call, in the wake of the attack by convicted terrorist Usman Khan, to end the early release of those guilty of extremism offences was a 'knee-jerk reaction' and 'an ill-considered intervention'.\n\nMr Merritt claimed he had received no contact from the prime minister or 10 Downing Street in the wake of his son's murder.\n\nMeanwhile, Shadow health secretary Jonathan Ashworth says he was just 'joking around' after a leaked recording emerged in which he criticised Jeremy Corbyn and said Labour wouldn't get a majority in the election.\n\nMr Ashworth said the civil service machine would 'pretty quickly move to safeguard security' if Mr Corbyn became prime minister in the audio obtained and released by the Guido Fawkes website.\n\nImage: AP
Read more »
Evocative photo trips up Boris Johnson in final days of British electionShown the picture during a television interview, the Prime Minister initially refused to look and even took the reporter's phone and put it in his pocket.
Read more »
Boris Johnson is heading for a UK election win, according to latest pollYouGov has cut its forecast for Boris Johnson's likely parliamentary majority in the UK general election by more than half, though he remains on track to win.
Read more »
Boris Johnson 'hides in fridge' to avoid questions on last day of UK election campaignUK Prime Minister Boris Johnson has been filmed hiding from reporters in a fridge.
Read more »
Boris Johnson heads for UK election win, according to opinion pollsYouGov has cut its forecast for Boris Johnson's likely parliamentary majority in the UK general election by more than half, though he remains on track to win.
Read more »