Decades before producing some of the biggest hits in Broadway history, Disney Theatrical Group president Thomas Schumacher got a valuable lesson in the best way to draw a crowd. He was living in Lo…
got a valuable lesson in the best way to draw a crowd. He was living in Los Angeles, a continent away from New York’s city’s theater district, working at a woman’s shoe store. Every day, he would leave his modest apartment and walk past The Ricardo Montalbán Theatre. He noticed that the crowds of people lined up to buy tickets changed with the kind of shows being produced.
“It was a thing back then and what’s great is it’s not a thing now,” said Schumacher. “We’re getting much, much better with how we represent our world and our community in how we cast our shows,” he added. “The risk is so high now, and yet you have to walk into that room every time trying not to be overly safe,” said Schumacher.Business of Broadway breakfast boasted an impressive array of theater heavyweights among its hundred-plus attendees at New York’s Bryant Park Grill. They included Brian Cox , Stephanie J. Block , Celia Keenan-Bolger , Douglas Carter Beane , and Matthew Lopez .
“I believe in the stories that this prescient woman wrote 25 years ago because they’re speaking to today in a way that nothing else has that’s coming to Broadway,” said Price.
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