'WARNING TO ALL BRANDS': OutKick Founder ClayTravis weighs in on the Bud Light controversy as sales drop 26% since Dylan Mulvaney ad.
, I think this is an unmitigated disaster and it is completely and totally self-inflicted. I don't really know how they are going to climb out of this mess, because people are now ridiculing others when they see them drinking Bud Light. Like, if you're a guy and you're out at a bar, for a long time, people would just sort of order Bud Light because it was a generic name brand that everybody knew.
The Post-Dispatch noted"the decline is only accelerating" as Bud Light had shed 21% of its sales the previous week and 11% the week before that. Total sales are down 8% for the year, according to the paper. , airing new advertisements with pro-America themes. During last week's NFL Draft, the ad showed a young group of friends drinking beer in the rain at a country music festival as"Chicken Fried" by Zac Brown Band plays in the background.
"Rain or shine, it’s always easy to enjoy a Bud Light," the caption of the 30-second YouTube video reads. pro-America ad released by the beer brand in recent weeks. Critics derided the first ad, which featured one of the brand's famous Clydesdale horses traversing the country, as a misguided attempt at quelling the backlash instead of offering a formal apology. The new ad strikes a similar tone, as the brand tries to move past the controversial partnership with traditional American messaging and country-themed imagery.
Get all the stories you need-to-know from the most powerful name in news delivered first thing every morning to your inbox
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Bud Light sales continue to drop, down 21.4% following trans-activist partnershipThe latest numbers show Bud Light sales continue to drop after the company announced its controversial partnership with trans-activist and social media star Dylan Mulvaney on April 1.
Read more »
Bud Light’s sales keep plummeting after partnering with transgender influencer Dylan MulvaneyBud Light’s sales have tanked in the month since it announced its partnership with transgender influencer Dylan Mulvaney.
Read more »
Bud Light sales continue to plummet after transgender marketing controversyAn analyst says that if nothing is done to address an informal boycott, the brand runs the risk of losing its status as the most-popular beer in the country.
Read more »
Bud Light off-premise sales fell 26.1% in week through April 22: Beer Business DailyAnheuser-Busch InBev’s stock fell 1.4% Tuesday, after a weekend report suggested further fallout on sales of Bud Light from the controversy surrounding the...
Read more »
Bud Light Sales Keep Spiraling amid Transgender ControversyBud Light’s sales have apparently continued dropping since the announcement of its partnership with transgender advocate Dylan Mulvaney caused significant backlash.
Read more »
Bud Light sales nosedive as Anheuser-Busch is asked to reaffirm Dylan Mulvaney supportSales of BudLight continue to plummet as the fallout of the brand's partnership with transgender influencer Dylan Mulvaney remains unrelenting. For the week of April 17 to April 22, sales are down 26.1% from last year, according to a new report.
Read more »