Beer tracking firms recorded that Bud Light sales for the second-to-last week in June are down nearly 30% from where they were at that same date last year.
Kid Rock concertgoers in Nashville sounded off on what beer they’re drinking – or not drinking – this Fourth of July amid Bud Light controversy.is still receiving for its brand partnership with Dylan Mulvaney, the beer brands sales are down nearly 30% from where they were last June.
Meanwhile, other beer brands like Coors Light and Modelo Especial have seen a significant bump in their sales for the same time period.This latest data shows that the slump Bud Light has been in since partnering with Mulvaney, a transgender social media influencer, even in summer months when beer sales often surge.
Respectively, Yuengling, Coors Light and Miller Lite all rose by 22%, 19% and 16% for that same period this year compared to 2022,Meanwhile, Circana noted that Modelo and Coors Light each saw their sales grow by around $10 million during that same period. A previous report from Circana showed that Anheuser-Busch InBev sold $297 million worth of Bud Light for the four weeks of May ending on May 28, which represented a 23% sales drop from last May.
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