Anheuser-Busch InBev unveiled an ad over the Fourth of July weekend featuring the Kansas City Chiefs tight end and other big guys noisily sitting down to relax with a beer, part of the company's latest rebranding effort as it seeks to recover from the...
players and country singers as part of its “Easy to Summer” campaign, pitched as “the brand’s largest media spend to date,” but the initial reviews were not encouraging.
“So you went from a man pretending to be a little girl to now showing manly grunting people … to swing it the other way?” said one commenter. “You gotta lock your marketing team in a room with rabid dogs and toss the key.”“I don’t even drink beer,” another commenter said. “But I came here to say this ad clearly shows that they think you’re stupid enough to fall for this after the nonsense they pulled.
“Bud Light” became shorthand for woke corporate America after the company sent a custom can in March to, who has 10.7 million followers on TikTok, to celebrate the influencer’s “365 Days of Girlhood.” Last month, Bud Light lost its 20-year title as America’s best-selling beer to Modelo Especial, a Mexican lager.
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